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About

SmartyQ is a French-language blog run by Sofia Marie, a human resources director with over 15 years of experience in transforming B2B companies. The site offers clear analyses, practical tools and actionable levers on HR and change management, combining field experience with a strategic, executive-level perspective.

Target Audience

HR directors, managers, consultants and executives in transforming B2B companies who are looking for solid benchmarks to improve their HR and change management practices.

Selling Points

  • Dual perspective combining hands-on HR director experience and strategic executive-level insight
  • Concrete, applicable content without jargon or detached theory
  • Structured tools (tables, indicators, measurement frequencies) ready to use
  • Focus on human impact and organizational performance

Main Products

  • Blog articles on human resources
  • Change management methodologies
  • Practical tools (tracking tables, KPIs, workshops, surveys, steering committees)
  • Question-and-answer guides on organizational transformation

Products

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