iwalewa.fr
About
Iwalewa is a French haircare brand dedicated to textured hair (curly, coily, kinky), with an ethical 100% made-in-Africa approach. Its blog combines practical advice, hair-type diagnostic guides and promotion of products such as the Orisun cleansing cream and CBD hair care.
Target Audience
Men and women with textured hair (curly, coily, kinky) looking for simple, effective and environmentally conscious hair routines, as well as consumers interested in natural wellness and CBD.
Selling Points
- 100% African production sourced from Burkina Faso, Morocco and Senegal, with claimed full traceability
- Orisun 2-in-1 cleansing cream replacing shampoo and conditioner for a minimalist routine
- Ethical vision led by founder Josiane Ologbi, promoting African craftsmanship
- In-depth educational content (hair types, porosity, density, CBD application guides)
- CBD range with clear explanations of Full Spectrum, Broad Spectrum and Isolate options
Main Products
- Orisun cleansing cream (2-in-1 shampoo and detangler)
- CBD oils and hair care for the scalp and hair
- Educational content on hair type classification and porosity
- Featured in the Tetmare L'essentielle box
Products
No products yet !