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About

GRIN is a manufacturer of patented grass-mulching lawn mowers, founded in 2005 around its patented system that sprays (pulverises) grass during mowing so clippings need not be collected, stored or taken to a waste site. The brand offers a full range from electric corded and battery mowers and petrol walk-behind models to ride-on and zero-turn machines, sold through about 750 specialised dealers and promoted via demo tours and events.

Target Audience

Homeowners with gardens from under 400 m² to over 3,000 m² who want a low-maintenance, eco-responsible lawn, plus professional gardeners, landscapers, municipalities and green-space managers managing large areas.

Selling Points

  • Patented system that sprays grass during mowing, so no collection bin, storage or waste disposal is needed
  • Claimed 52% lower total operating costs versus a mower with collection bin and 40% lower than traditional mulching
  • Keeps the same mowing frequency as a bagging mower while producing a comparable aesthetic result
  • Supports eco-responsible lawn care and compliance with European waste directives
  • Full range matched to garden size and slope, from Hobby Pro to Professional models
  • Free test drives and demo days through about 750 dealers, with a 20-year track record and around 100,000 customers

Main Products

  • Electric corded walk-behind mowers
  • Battery-powered walk-behind mowers
  • Petrol walk-behind mowers (Hobby Pro and Professional lines)
  • Ride-on mowers and zero-turn machines (GRIN EASY DRIVE)
  • Compact tractors (trattorini) for professional large green spaces

Products

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