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chateaubelairlaroyere.com

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About

Château Bel-Air La Royère is an organic wine estate certified since 2019, located in Cars in the Blaye Côtes de Bordeaux appellation, about 45 minutes north of Bordeaux. Across 14 hectares, it produces red, white and rosé wines, aged notably in amphorae and former cognac casks, and offers visits, tastings and online sales.

Target Audience

Wine lovers, oenotourism enthusiasts, travellers passing through the Bordeaux region, groups of friends, families, and private event organisers (birthdays, bachelor and bachelorette parties, professional gatherings), as well as customers seeking accessible, characterful organic wines.

Selling Points

  • Organic certification since 2019
  • Ageing in amphorae and former cognac casks, a unique signature in Blaye Côtes de Bordeaux
  • Reintroduction of ancient grape varieties such as Castets and Malbec
  • Friendly, accessible visits led by the winegrower herself
  • Unique workshop allowing guests to create their own personalised 75 cl bottle
  • Expressive wines at accessible prices (roughly 10 to 57 euros)
  • View over the Gironde estuary and commitment to biodiversity

Main Products

  • Organic red wines (blends and single varietals Merlot, Malbec, Cabernet Sauvignon, Castets)
  • Organic white wines (Sauvignon blanc, Sauvignon gris)
  • Organic rosé wines
  • Signature cuvées and the Justin single-varietal range
  • Estate visits and tastings
  • Tasting and blending workshop "Create your own cuvée"
  • Custom visits and events at the estate

Products

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