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cdelune.fr

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About

Croissant de Lune is a French children's brand from the Var region, launched in 2021 and funded via Ulule, selling a pencil-case that doubles as a pencil pot. Each case is a body plus five swappable scratch-fastened animal heads (dog, cat, monkey, lion, panda), each expressing a different mood so children can express their emotions. Cases are designed for ages 3 to 7, are 100% cotton outside with a wipe-clean plastic-coated interior, and ship in 3-5 business days via Colissimo or Mondial Relay. Products are also available in-store at Maman Louve in Fréjus.

Target Audience

Parents and grandparents of children aged roughly 3 to 7, including nursery and primary school pupils, as well as gift buyers looking for school supplies for drawing, colouring and craft activities.

Selling Points

  • Transparent pencil pot design that lets children see all their supplies at a glance
  • Five interchangeable animal heads, each expressing a different mood to support emotional expression
  • Exclusive original designs drawn in-house and owned by Croissant de Lune
  • Easy-to-clean material: 100% cotton exterior with plastic-coated interior
  • Fast delivery in 3-5 business days with tracking, via home delivery or locker pickup
  • Strong community trust with a 4.4/5 rating from 51 to 53 reviews and a project crowdfunded on Ulule

Main Products

  • Pencil-case pot with scratch-fastened animal heads (Trousse pot à crayons)
  • Optional name personalisation on the back of the case

Products

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