aurelienfontenoy.fr
About
Official shop of athlete and adventurer Aurélien Fontenoy, built around his project to cross Route 66 from Chicago to Santa Monica (over 4,000 km in 22 days) in 2026, for the route's 100th anniversary. The site blends adventure storytelling, filmed content and a small online store.
Target Audience
Fans of endurance sport and extreme challenges, road trip and American culture enthusiasts, and followers of the athlete's journey through his filmed and shared content.
Selling Points
- A unique, symbolic adventure tied to the Route 66 centenary in 2026
- An immersive storytelling experience, with every kilometre filmed, documented and shared
- A strong positioning around resilience, self-transcendence and freedom
- A lean, focused shop whose products accompany the adventure
Main Products
- Shop items tied to the Route 66 × 2026 project (accessories and merchandise)
- Entry-level products priced around 3.00 € to 10.00 €
- One premium item at 39.99 €
Products
No products yet !